Life in lockdown has been an exercise in patience, and we’ve all made some discoveries that are worth making into new habits. We’ve also made some mistakes that we’ll never repeat, like ordering online from unknown places, and then the actual product isn’t necessarily everything it claimed to be in the picture…
By Liz Smailes, Marketing & Communications Officer, Skipton BID
Shop local, what’s not to like about it?
Getting to know the neighbourhood and shops on your doorstep is high on that list of new habits. Now that lockdown starts to relax, now’s the time to share your insights and support the local independent shops that bring convenience, colour and character to Skipton. Here’s how.
1. Sign up for local loyalty
Does a local business have a customer loyalty and rewards programme? Sign up for it – not only will you be supporting a local business, but they’ll pay you back in appreciation with offers and rewards for it too.
2. Get a delivery to your home or takeaway when in town
It could be your favourite restaurant or cafe that are now offering a delivery service. Most restaurants and drinks providers have changed their menus to accommodate home dining and others have added take-away options to their range of food choices. If you can afford it, commit to ordering in a meal a week from a different restaurant and share the love.
With the weather looking to pick up, if you’re not ready to venture out yet, a delivery of food and drinks is a great way to share your outdoor space with friends and family.
3. Shop online, but deliver to friends and family.
If you have to shop online, do so with your local supplier and not with Amazon. You may not be able to visit family or friends right now, but you can send a gift from your hometown, bought online and delivered to their doorstep.
A box of Skipton chocolates? The great piece of local art? Now’s the time to treat someone. Lots of shops are also offering gift cards, so consider sending a voucher to someone who can redeem it when they visit you at a later date. Get your gift-shopping done now and it will make a huge impact on helping a local business to get back on their feet, as well as a lovely gesture to the person you are gifting to.
4. Shout them out on socials
A small endorsement may seem insignificant to you, but it can be hugely significant towards influencing a good or a bad day of trading to an independent business. Post pictures on instagram, facebook, tweet about it, and comment on status updates of the small businesses you support.
Write a review on google or their facebook page, even if you’ve ordered something or received any gifts from them before lockdown happened, and particularly if they are operating any new services as they reopen. Shout them out on any social media – visitors to Skipton will see this, and if the locals approve, then it must be good! Remember to include #AtHomeInSkipton in your hashtags!
5. Say a general thanks
Kindness is contagious too. Many people will be unsure, less confident and possibly afraid of being in public spaces for quite some time, and local business owners worried about their livelihood have a special level of anxiety. They are not only looking after themselves but also have a huge amount of concern for the wellbeing of their customers. Send a thank you note or an email to let them know their efforts are appreciated. A little compassion and that added human connection goes a long way.
Shop local, what’s not to like about it? Comment below for any other ideas you have or ways you may have supported your local businesses.