The new series of All Creatures Great and Small is the inspiration of Skipton BID’s Covid-safe Christmas campaign.
By Liz Smailes, Marketing & Communications Officer, Skipton BID
Photography: Stephen Garnett
A Festive Season of All Things Bright & Beautiful
Historically Skipton has welcomed between 10,000 – 30,000 daily visitors to the town over the festive period to enjoy the Christmas Lights Switch On and Christmas Markets. This year, with events cancelled to avoid attracting large crowds in a combined community effort to combat coronavirus, the focus is on providing a safe and secure environment while still promoting the festive spirit.
Keeping Skipton attractive to visitors in smaller numbers and to create a welcoming environment for residents to enjoy their town, Skipton BID has launched a promotional campaign “All Things Bright and Beautiful”.
Geraldine Thompson, Manager and Director of Skipton BID explains, “Since the relaxing of restrictions out of the first lockdown, everyone in the town’s authorities has worked collaboratively to create a safe and secure environment for our businesses, visitors and residents. As such Skipton managed to stay in Tier 1 while many areas around us entered Tiers 2 and 3.
“In designing our Christmas campaign, it was important for us to support our retail businesses in what is historically one of the busiest times of the year, while at the same time maintaining a safe environment for everyone as we adapt our ways to live with Covid-19 at this point in time.”
Under the All Things Bright and Beautiful campaign, Skipton BID has arranged for the festive street lighting around the town, vacant shop windows have been painted by the artist Jenny Tribillon, a late night Thursday shopping in December will see over 30 shops stay open until 8pm and a Robin Scavenger Hunt around the shop and restaurant windows in town will run throughout December with weekly prizes. Visitors will be able to warm up while doing their shopping rounds with two mulled wine pop-up stands around town at High Corn Mill and near Jerry Croft. There will also be recognition for the best-dressed shop window, which will be awarded at next year’s Skipton Business Awards.
Liz Smailes, Marketing & Communications Officer with Skipton BID says, “We’re delighted at the level of engagement and enthusiasm the businesses have shown, which brings this campaign to life during a very challenging time, when we really don’t know the extent of restrictions we will be working with in December. Hopefully the restaurants, cafes and bars will be allowed to open so that our late night shoppers can enjoy the town’s hospitality as well.
“The campaign title was inspired by the popularity of the recent TV series remake All Creatures Great & Small and the additional tourism it brought to our town. Putting a festive spin on this also gives us the opportunity to link our campaign in with the current VisitBritain national campaign – Escape the Everyday at Home – which is promoting the domestic staycation throughout the low season months”.