How to work with local media
Learn from Leo Devine, former Head of Regions and Nations at the BBC, as he gives insider tips on how newsrooms work and how to write stories about your business that get real traction with local media.
He will cover everything to help you get local news coverage to increase your business profile. You will learn
- How newsrooms work, especially from traditional and multimedia perspectives
- What journalists are looking for in a story
- Who businesses should aim their stories at
- How to write a press release and what goes into a story
